The fastest-growing sector of modern consumers are millennials. Many of them use technology purchases for their livelihood, meaning more consumers than ever are focused on technical requirements for large electronics purchases like digital cameras and laptops. If you want the attention of serious buyers you need to showcase technical requirements in a way that stands out from your competition.
👇🏻Read this how-to guide to learn the most important information on your technical documentation.
Make Technical Spec Sheets Less Technical
Consumers want to know about the shutter speed and the number of megapixels, but they don’t necessarily know what that all means in highly technical language. They may have just read it in a Consumer Report.
Make technical requirements readable for entry-level consumers (i.e. hobbyists with cash) who are looking to make their first purchase of a technical, electronic product.
Show Your Cards
Potential buyers will inevitably compare your product with other manufacturers, so it is key to show all the information about the guts of the product as you can. Here are some tried and true methods to keep consumers on your page or looking at your PDF longer:
1. Keep sentences short and the tech spec page simple
Sony’s tech spec page for their USB Turntable keeps the whole page simple with not much more than turntable speed and power outlet requirements.
2. Define your testing methodology and answer potential questions on the page
Keep your buyer reading your technical requirements rather than jumping over to another website to figure out if your testing method is up to par for their uses. For example, a photo editor needs to know exactly how you tested the retina display and what potential glitches she may need to be aware of. Use footnotes or parentheses to make information easier to digest, Apple does a great job with the tech spec page for their MacBook Retina.
3. Spell out the usage scenarios
Help your buyer see the technical requirements as their virtual test drive of the product with language such as “capabilities” and “enables” where you can list product functionality
For example, this technical requirements page for NewCaster’s TriCaster TC1 says that:
Integrated DataLink™ technology enabl[es] real-time, automated data input from internal and external sources, including webpages, spreadsheets, scoreboards, databases.
They have just given potential buyers a pain point and solution while coming off as simply stating facts about their product’s technical requirements. Tools like TDSmaker help you customize and keep your data sheets consistent with branding and formatting for all of your products.
4. Use facts and figures
This is fairly obvious, but you need to ensure that your product’s technical requirements page is mostly conveying facts rather than swaying your buyer with persuasive copy. This page is where you answer consumer questions like:
- How many GB of memory does this laptop have?
- What are the power requirements of this product?
- Which inputs and outputs is the machine compatible with?
Keep your technical requirements pages tight and factual, and help consumers feel that your product is the best-researched product with the highest technical standards.
TDS Maker helps you create technical data sheets in minutes that can be updated quickly, meaning your data sheets stay consistent across the board.
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