Why we use it and why it is important
The data sheet is the ID of your product serves as an important communication link between companies and customers with diametrically different needs, i.e., between the seller and the buyer. To a potential customer, the data sheet represents the company itself.
According to an Ecolo Media research report; data sheets rank number as 2 when rated by decision makers and influencers to evaluate a technology purchase.
Connection point with customers
Data or product sheets are the last documents to reach your customers at sales point. They must, therefore, be designed perfectly, with a clear product description and incentive to purchase. Giving customers access to product information reduces barriers to purchase and gives you a polished platform to showcase your product.
Engineers, purchasers and potential customers largely rely on online search engines when conducting desk research. As we all know, accessing online sources is easier than accessing hard copies, so too are internal search tools, where data sheets can easily be stored and saved for use at a later date. Your technical documents represent both your product and your company. This means they are key sources and tools through which to improve ROI.
Steps to perfectly designed data sheets
A datasheet should:
- Identify your product
- Describe its application
- Describe how your product works
- Summarize the product benefits upfront
- Use bullet points and bold key phrases
- Give analysis if needed
- Add images and illustrations
- Indicate storage conditions
- List your certificates
- Identify your company information
Make your business stand out:
- Choose a distinctive logo
- Target a need, a customer and a sector
- Customers need to feel that they are getting value from your product
- Have a precise target market. Some products or services are more precisely targeted than others
- How does it work from a technical perspective? Consider!
- Look for ways to highlight the unique aspects of your business
Corporate template design
All companies design their own corporate template for technical sheets. These sheets are customized using a special layout with a logo, company name, contact information, product name-code, content design, etc. While some companies do receive support for template designs form design agencies, other companies have their data sheet templates designed by their own employees.
Old methods increase the possibility of errors. Copy and pasting content from old documents cause an increase in visual and content errors. The most common errors are, for example, invalid expressions from other documents, font differences and misspellings which adversely affect professional appearance. To minimize the mistakes made by people, documents must be checked and corrected, but this can take up your valuable time. To save time and stay up to date, transfer information to the template.
When compiling information on technical data, the specific usage area of the product and other essential user information, the collaboration of more than one department may be required (dependent upon the organization structure of the company). Data sheets of similar products and experimental results are also used in content creation. Many companies put this data into corporate templates, typically designed with Microsoft Office tools, Word and Excel. Companies that use PDM software take the product information from the software and then transfer it to the template.
Although data sheets are mostly considered a simple document with a summary of a products technical aspects, their indirect costs to companies show big differences.
Factors that increase the cost of data sheet management are:
- Number of products
- Product circulation
- Number of languages
- Organizational structure
- Customer profile
Old methods increase the possibility of errors
Copied and pasted content from old documents increase visual and content errors. The most common errors are, for example, invalid expressions from other documents, font differences and, misspellings, which adversely affect the professional appearance. To minimize the mistakes made by people, documents must be checked and corrected, but this makes one lose valuable time.
Translations take time and add extra costs
International companies can’t reach customers by only providing data sheets in one language. Therefore, data sheets are written in different languages according to the market and region. Data sheets are technical documents, so the translation of these documents differ from simple documents in terms of expertise and associated costs.
A Fresh Breath - A New Solution
TDSmaker is the best option for data sheets and technical documents.
- TDSmaker is a SaaS product to design and create data sheets.
- Because TDSmaker is a cloud-based data sheet creation and management system it reduces the time and cost taken to create and edit data sheets by over 85%
- Depending on the number of products and company organizational structure; creating a data sheet for a new product publishing time varies from 1hour to 1 week.
- A clean, professional look
- Free data sheet templates in multiple languages
- Easy to use interface - no training required!
- No need to hire a graphic designer. Your creative instinct can take the reins.
- Integration with your current website for automatic updates
- Data tracking for viewed and downloaded data sheets
- Accessing and sharing your data sheets with just one click