Product data sheets are playing an important role in the technology industry and buyers expect sellers to have these datasheets ready at least by their sales team. Having agreed on the importance of datasheets in today's world, there are many questions in the mind of companies like; “Does one really read these datasheets?” What can we do to make them more readable?
In order to answer such questions, datasheet writers must understand the basic underlying principle of any datasheet which is a datasheet is only as good as the customer who is going to read it. They should always have their customers in mind while preparing any datasheet. Generally, the customers have very little knowledge about the product and this knowledge is provided using the datasheets. Hence it is of utmost importance that we make these datasheets very readable and simple.
You can refer to the below-mentioned information in order to make their datasheets more readable:
1) Keep it simple and avoid unnecessary information
You can make anything good in two ways either by adding much better things to it or by removing the not so good things from it. The same principle can be applied to our datasheets as well, it is important to remove the non-essential content which does not align with the objective of the datasheet. For example, if you are preparing a datasheet for an iPhone and would like to emphasize on the design of the phone, you can add a picture of the phone in different angles and omit the not so important content like material of glass etc. which does not align with the objective of the datasheet.
2) Use tables and graphs
This technique can be used to create data-intensive datasheets. With the advancement in the technology, the products are becoming more and more sophisticated with many features and configurations which makes the preparation of datasheets for such products really difficult. In order to accommodate the huge data, one can always resort to tables/graphs which are really easy to read and increases the aesthetic appearance of the datasheets. The entire technical features of a product can be explained in a single table instead of a page full of written content.
3) Use the heading and subheading properly
This might seem obvious but it is really important to emphasize the alignment of content and sizes of the fonts of the headings and subheadings of the datasheet. A reader would always scan through the datasheet before deciding on to read it completely or not, so we should make sure that the reader is able to spot the key features and objectives of the datasheet just by scanning through it in like 4-5 seconds. Though sounding obvious I've seen many datasheets with really good content but with disastrous content alignment and content fonts which make scanning through the datasheet very difficult.
One should always make sure he/she answers one basic question for the customers while preparing a datasheet which is "Why should I buy this product?". It is really important that one answers this question in the datasheet by enlisting various benefits offered by the product which make it more appealing than products of the competitors. This can be done by just enlisting the benefits of the products or by comparison chart of the product along with the competitor's products.
5) Stick to 2 pages at most
Though there is no specific and strict limit on the datasheets size one should keep it to two pages in order to make it more readable and easy for customers. We need to keep in mind that people usually do not like reading a lot about things they do not know, hence it is better to keep it to two pages at most.
6) Do not make it a sales document
One should always keep in mind that a datasheet is an educational document intended to educate the customers and not a sales pitch for the customers to buy products. One should always stick to this golden rule of datasheets and not make them sales document. Avoiding the clever work of words in order to sell a product would make the datasheet more genuine and legitimate. Hence one should inform the customers about their product using the datasheet and leave the buying decision to the customers itself.
7) Optimize it for SEO if it is on the internet
Yes, one can always optimize their datasheets according to the search engines in order to make sure that they appear at the top of the search results.
8) Include CTA's
CTA's (Call to actions) have been of utmost importance in the growing world of internet. These CTA's can also help you to improve the performance of your datasheet as well. A CTA in the case of a datasheet can be defined as a sentence which would trigger the desired action from its reader, a general example of a CTA in datasheets could be something like "For more information please refer to our website......". If we observe in this sentence we are encouraging our customers to refer to our website using this datasheet.
9) Make sure your datasheet looks good:
A datasheet is more likely to be read by the customer if it looks more appealing to the customer in the first sight, hence before finalizing the datasheet one must make sure that it looks appealing to the eyes of the customers. You can get started to design your custom datasheet template with TDSmaker. Browse one free pre-made datasheet templates👉
Hope you make an outstanding datasheet for your product using the above information. 👋