Product data sheets are playing an important role in the technology industry and buyers expect sellers to have these data sheets ready at least by their sales team. Having agreed on the importance of data sheets in today's world, there are many questions in the mind of companies like; “Does one really read these data sheets?” What can we do to make them more readable?
In order to answer such questions, data sheet writers must understand the basic underlying principle of any data sheet which is a data sheet is only as good as the customer who is going to read it. They should always have their customers in mind while preparing any data sheet. Generally, the customers have very little knowledge about the product and this knowledge is provided using the data sheets. Hence it is of utmost importance that we make these data sheets very readable and simple.
You can refer to the below-mentioned information in order to make their data sheets more readable:
1) Keep it simple and avoid unnecessary information
You can make anything good in two ways either by adding much better things to it or by removing the not so good things from it. The same principle can be applied to our data sheets as well, it is important to remove the non-essential content which does not align with the objective of the data sheet. For example, if you are preparing a data sheet for an iPhone and would like to emphasize on the design of the phone, you can add a picture of the phone in different angles and omit the not so important content like material of glass etc. which does not align with the objective of the data sheet.
2) Use tables and graphs
This technique can be used to create awesome data sheets. With the advancement in the technology, the products are becoming more and more sophisticated with many features and configurations which makes the preparation of data sheets for such products really difficult. In order to accommodate the huge data, one can always resort to tables/graphs which are really easy to read and increases the aesthetic appearance of the data sheets. The entire technical features of a product can be explained in a single table instead of a page full of written content.
3) Use the heading and subheading properly
This might seem obvious but it is really important to emphasize the alignment of data sheet content and sizes of the fonts of the headings and subheadings on the page. A reader would always scan through the data sheet before deciding on to read it completely or not, so we should make sure that the reader is able to spot the key features and objectives of the data sheet just by scanning through it in like 4-5 seconds. Though sounding obvious I've seen many data sheets with really good content but with disastrous content alignment and content fonts which make scanning through the data sheet very difficult.
One should always make sure he/she answers one basic question for the customers while preparing a data sheet which is "Why should I buy this product?". It is really important that one answers this question in the data sheet by enlisting various benefits offered by the product which make it more appealing than products of the competitors. This can be done by just enlisting the benefits of the products or by comparison chart of the product along with the competitor's products.
5) Stick to 2 pages at most
Though there is no specific and strict limit on the data sheets size one should keep it to two pages in order to make it more readable and easy for customers. We need to keep in mind that people usually do not like reading a lot about things they do not know, hence it is better to keep it to two pages at most.
6) Do not make it a sales document
One should always keep in mind that a data sheet is an informational document intended to inform the customers and not a sales pitch for the customers to buy products. This is key rule of data sheets and not make them sales document or white paper. Avoiding the clever work of words in order to sell a product would make the data sheet more genuine and legitimate. Hence you should inform the customers about your product and leave the buying decision to the customers itself.
7) Optimize it for SEO if it is on the internet
Yes, one can always optimize their data sheets according to the search engines in order to make sure that they appear at the top of the search results.
8) Include CTA's
CTA's (Call to actions) have been of utmost importance in the growing world of internet. These CTA's can also help you to improve the performance of your data sheet as well. A CTA in the case of a data sheet can be defined as a sentence which would trigger the desired action from its reader, a general example of a CTA in data sheets could be something like "For more information please refer to our website...". If we observe in this sentence we are encouraging our customers to refer to our website using this data sheet.
9) Make sure your data sheet looks good:
A data sheet is more likely to be read by the customer if it looks more appealing to the customer in the first sight, hence before finalizing the data sheet one must make sure that it looks appealing to the eyes of the customers. You can get started to design your custom data sheet template with TDSmaker. Browse one free pre-made data sheet templates.
Hope you make an outstanding data sheet for your product using the above information. 👋