Hubspot is a well-known inbound marketing software application with tens of thousands of daily users and millions of monthly visitors to their website. Hubspot has found a niche market in startups, with smaller companies making up the bulk of their client base. Their platform is easy to use and understand, and therefore easy to integrate into daily use. We at TDSmaker are fans! Our speciality being software used for technical data sheets and product sheets. We needed a marketing tool that could provide all the features required for inbound marketing and an easy-to-use interface to better tap into new markets and serve existing clients. Product Hunt introduced Hubspot to us and we haven't turned back!
Hubspot Marketing Hub allows users like us to collect, collate and distribute all of our marketing data or content in one place. The dashboard interface allows for a brief overview of things like new contacts and where they came from - invaluable for marketers trying to get a new project off the ground. Hubspot has allowed TDSmaker to tailor our marketing programs more specifically through their Content Optimization System. By making our blog page and content more accessible and relevant we’ve seen increased website traffic that has translated into sales of our specialized data sheet software.
Part of the brilliance of Hubspot is that it is a unique market offering. Sure, there are other, similar programs such as Marketo which offer free content and useful tools, but none as user-friendly and engaging as Hubspot - which also offers online courses in content marketing, growth hacking and design.
One thing we at TDSmaker have increased (in part thanks to some helpful suggestions on content creation from HubSpot) is the creation of our own content, with a particular focus on “how to” style and more professionally tailored blog posts.
One thing every blogger knows is the need for a relevant Call To Action, that redirects users to more of your content, helping to show off your brand and products more fully. Another essential tool is an easy-to-use template. Luckily, TDSmaker specializes in just that! To show how simple it is to use TDSmaker and present a custom data sheet in HubSpot, we created a free data sheet for the HubSpot Marketing Hub.
Creating a data sheet is simple with TDSmaker. Here we go!
Step 1: Gather your information
As it always is, the first step is the hardest. When creating any data sheet, you need to make sure the information at hand is relevant and up to date, otherwise it has no place in your report (an obvious point, but an important reminder ;)).
Information is great. Organization is better.
For this scenario, we collected and collated information about HubSpot using information from its website and its known product features.
There’s no point in a customer having a wealth of information in front of them if they don’t understand how its relevant to their company and their product. Dividing important information into topics that can be easily scanned is what we do!
Step 2: Brand, Brand, Brand!
Make sure you stand out!
It's no good having a stellar data sheet or product sheet if prospective clients don’t know where it came from. That pivotal information you so carefully researched and collated will get filed directly into the bin or lost amid a sea of similar offerings.
Use simple search tools already at your disposal. For this task we used a Google Image search to find brand logos and regularly used images - brand consistency is key!
To pick up colours of images and logos, we recommend Image Color Picker, it's a free, easy-to-use tool that helps identify brand colours so you can successfully integrate them into your tailor-made data sheet. Another tool we heartily recommend is Lunapic. We use it to edit images or logos, like making the transparent background for the logo.
Our goal was to design a template for Hubspot. After collecting their branding details like colours, logo, slogan etc., we used them to illustrate and accentuate the data sheet template.
Step 3: Customize Your Data sheet
Following on from branding, customizing your data sheet is both a simple and a necessary step - there’s no point including extra information your customers aren’t interested in. They’ve come to you for a reason, by all means provide extra information when and if they ask for it - make sure any secondary information follows this guide too! A follow-up means they like what you've shown them, you need to capitalize on it!
At TDSmaker we recommend using clear, bright and fresh designs. This means the information your customers are looking for is right at their fingertips.
Including testimonials on the software data sheets can help you to gain reader's trust. We put the testimonials for Hubspot Marketing on the first page and highlighted it with a user photo (taken from the Hubspot website).
Subtitles for each product feature helped us to highlight the product benefits and advantages. The sub-topics provide clear insight about the product through use of bullet points (or whatever best suits your product).
Step 4: Publish
Its no good making a data sheet if no one sees it!
TDSmaker allows you to input the information, style with your brand and logo, customize the information and then seamlessly publish to your website or into a PDF document, ready for your customers!
Information can be updated internally and then instantly reflected across your data sheets, meaning your customers will only see the latest information. This key feature saves you time and money (think of those endless hours of frustration typically spent in Excel, adding coin after coin to the swear jar ;)).
Look over the pdf file of Hubspot Marketing Software data sheet created by the TDSmaker team.
You can find the Hubspot Data sheet Template in the TDSmaker Template Library - it's free! So getting started on your own data sheet is easy and stress-free!