What should be on a datasheet?

3 min read

“ Confused with the content of data sheets? Here is a basic list for beginning. ”

To Create awesome data sheets can seem overwhelming. Your team and you want to give the most accurate data and the most comprehensive understanding of the product you’ve dedicated so much time too. You also want to be concise and make your data sheets easy to use. We created a simple and common topic list that can be useful for many data sheets in many different industries.

1. Introducing

Our recommendation is to begin with brief product or service description with one or two titles like “Product Description” or “General Information” or “Overview” or “Highlights”. Don’t forget that your audiences are too busy looking for the right product or the service they need So, you have few seconds to impress and motivate them to continue reading. Clear, impressive and short sentences would be great for the introduction.

Data sheet example for surface coating product

2. Advantages

Do you have too much version of a product family? There might be a case that your products are not easily differentiated amongst each other. Including such section as “Advantages” or “Benefits” in your data sheet would help you accentuate the unique feature and advantages of the product.

3. Application Info

It may be named as “Application”, Using Area” or Application Method” on product sheets. This section is important for the companies, which have a complex product, or service and the product must be applied according to certain conditions or with special equipment. You can avoid abuse of your product and concerns stemming from it.

Semiconductor data sheet example

4. Specification

Semiconductor data sheets includes detailed specification tables, graphics to specify product’s technical specifications and the relevant technical info to engineers hence allowing the purchaser to make an informed decision. Product specification topics and tables can be used for various industries and their data sheets for example; coating data sheets, lighting data sheet or cable data sheets.

Example of cable data sheet

5. Testimonials

Yes, it is new and trendy content, which is generally used on websites of startups or the companies in IT industry. It is evaluated as a reference point on product documents. Even though, it is not a common title used by B2B marketing corporates, testimonials in data sheets are preferred by startups. References from current customers boost the confidence of the readers and have a profound effect on them. Here is an example of data sheet we used data sheet for Hubspot. We moved the testimonials part to forefront i.e. on the first page.

6. Disclaim

Disclaim is observed by big companies but dropped beneath the radar of the medium and small-sized firms. It’s not a critical part of the data sheet for your leads but it’s highly important to protect your legal rights in order to be able to make change on the document.

The above list is a good starting point to create template for beginners. Solely defining the titles is not enough to generate professional data sheets. Here is our list of necessary things to consider when finalizing your data sheets.

a. Accurate data

First and foremost this document is meant to inform and help your customers get the results they want. If they don’t get accurate information, then an improper use of your product could lead to unhappy customers or worse — lawsuits. Whatever types of information you decided to include, make sure you double and triple check the accuracy to make your data sheets the most helpful they can be.

b. Relevant data

As an engineer, I love getting lots of data about the product I want to use, however, this can lead to huge documents that takes time to comb over to find the one piece of information I am looking for. While having a plethora of data is important, it is also important to figure out which data is unlikely to be used. A helpful way to do this is to have you and a few members of your team each make a list of the types of information you want to show on the data sheet. Look at the similarities and differences in each others list and discuss why you put what you did. Then add those elements to your data sheet. Always err on the side of too much info.

c. Aesthetics and Organization

Adding a creative flair on your data sheet makes you look more professional and makes your product look modern. Good organization helps people find the data they need easily and makes the data sheet look neat and clean. When thinking about the aesthetic and organizational elements of your data sheet, keep the following in mind:

  • Add colour but stay within a scheme (3 or 4 colours).
  • Group similar types of data and features.
  • Give data groups their own headings
  • Add a photo of your product, if you can.
  • Keep things centered and aligned to give a clean look

This is the area that TDSmakercan help with the most. Using our template feature, you can keep consistent themes between product lines to add to the marketing aspect of your data sheet. Adding images and themes are easily accomplished, which allows creating a professional, aesthetically pleasing data sheet in a small amount of time.


This piece was written by Issac Loya

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