Everything you need to know about brand management

Interestingly, a few generations ago brand management didn’t exist. The paradox of choice didn’t exist, because people didn’t have a choice. Marketing operations such as Content marketing, advertising and PR...
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5 min read

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4 Hacks for Displaying Technical Data on Your Datasheets

Here is a Pop Quiz for anyone responsible for marketing a technical product: Do you know which content type is consumed most often to...
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2 min read

Why developers are different than other humans?

Developers are aliens of the 21st century. We tend to have specific associations related to them. We imagine a geek wearing a big hoodie,...
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4 min read